Why The Brain Follows
The neuroscience behind effective leadership
Great leaders not only make boardrooms happy with accelerated growth trajectories, they retain employees, garner loyalty, and build teams that are not afraid to be innovative.
But neuroscience shows everything you may think effective leaders do, is flawed.
Dr. Wu has built a new, scientific framework of leadership that is centered on Why People Follow. He applies a holistic approach to understanding our fundamental desire for safety and belonging. His research has uncovered many proven techniques and skills that empower leaders to make smart, impactful decisions. By employing the Neuroscience of Leadership taught by Dr. Wu, leaders of all levels have seen more predictable and reliable outcomes.
In this science-based, content-rich webinar Dr. Wu will discuss:
- Discover how emotion impacts decisions and how little we can control our emotions
- Explore what makes people follow and what makes people bond
- Explore the myth about leading with empathy and identity a better alternative
- Find out why a “positive attitude” can sometimes backfire
- Develop the awareness of leadership decision blind spots
His Big Think program on stress and his TED Talk on Neuromarketing have been watched by over 2+ million people. The reason why droves of business leaders flock to listen to Dr. Terry Wu is simple, his ideas are backed by science, and they work!
Dr. Wu is back by overwhelming popular demand to discuss the neuroscience behind effective leadership.
This event is ideal for:
- Business owners and leaders
- Business development professionals
- Marketing professionals
- Sales professionals
Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has been working in the field of Neuroscience for 33+ years. He started his own marketing firm in 2003, giving his clients a strong competitive edge through his deep understanding of the science of consumer decisions. He has consulted for a wide range of businesses to boost their marketing and sales. Dr. Wu is a leading expert and speaker in the field of Neuromarketing and the Neuroscience of Selling. Since 2019, he has spoken at 100+ conferences and events to audiences on 4 different continents, informing business leaders on how to drive up their sales and marketing with Neuroscience.
To set up a 15 min call with Kim click Here
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Date and Time
Tue, Jul 19, 2022
11:00a - 12:00p EST